Selling Your Property
Selling your property often marks a new chapter in your life and with that comes excitement, uncertainty and, in some cases, stress. Choosing the right agent to sell your property with can therefore be a big decision.
6 Key Steps to Selling your Property
When choosing which agent is best for you, focus on the actual person who will handle every aspect of the sale, rather than the agency they work for. It’s also vital that you choose a fully licensed real estate agent who is highly experienced and has a proven track record in selling.
Choosing an agent
A real estate agent will usually come armed with a list of reasons why their agency is superior to any other. They’ll most likely cite their number of offices, their database of buyers and their market share. But, it’s important to remember that buyers search for properties not agents.
Key Tip
Method of Sale
When it comes to selling your home, you can choose between three common methods: by negotiation, tender or auction. Factors that will determine the best selling method include the style of your home, its location and the current market conditions.
Key Tip
Make sure your agent explains the process involved with all three methods of sale, including the pros and cons. Most agents are trained only to use one method and tend to push this on their clients. This one-size-fits-all mentality isn’t necessarily in your best interest. You need to decide which option is best for you.
How you price your home is completely up to you, however, it’s very prudent to ask your agent’s opinion on the likely market value based on recent sales and comparable listings. They should also explain the benefits and negatives of each pricing option available.
Setting the Sale Price
To ensure you achieve the highest possible price for your home, it is imperative that your property is priced correctly. Pricing options include a set price (e.g. ‘$799,000’), a price term (e.g ‘High $700K Buyers’), or using no price at all (e.g. ‘By Negotiation’).
Key Tip
Inspections
Genuine buyers will want to inspect your property. This can be done by appointment or via a scheduled open for inspection. When scheduling inspection times, the aspect, outlook and location needs to be taken into account to ensure your property is showcased at its most desirable.
Key Tip
A set inspection time enables you to prepare your home to be viewed at its best. It also can create a sense of urgency and competition amongst buyers.
Advertising helps when selling any item. Some agents, unfortunately, are more interested in spending your advertising money on promoting themselves, rather than your home. Ensure your agent fully explains their advertising plan and can prove its effectiveness.
Marketing & Advertisement
To achieve the best possible selling result, all genuine buyers need to know your home is on the market. Advertising the features and benefits of your home to the widest possible audience will ensure you achieve the maximum value in the shortest period of time.
Key Tip
Offers & Negotiations
A buyer who is genuinely interested in your property will make a formal written offer. The right agent should work in your best interest to negotiate the best possible outcome – for you.
Key Tip
Make sure you have an experienced agent with excellent negotiation skills working for you. An extra $20,000, $10,000 or even $1,000 in your pocket goes a long way.
Start your Selling Journey
Preparing your home for sale
You can rely on our experience, guidance & advice when it comes to preparing your home for sale to ensure it makes the best possible first impression.
We will:
• Undertake a comprehensive and detailed assessment of your home, and the immediate local area. This ensures we’re fully knowledgeable about all factors that may affect the sale.
• Develop scripts and strategies in partnership with you, that best highlight the features and benefits of your home.
• Spend time explaining the sale process from start to finish so that you feel completely comfortable and in control.
Ready for sale
Our comprehensive and proactive sales process exposes your property to the maximum number of buyers.
We will:
• Inform our extensive database of qualified local, interstate and international buyers that your home is now ready for sale.
• Conduct legal and property searches and prepare associated documentation.
• Implement the developed marketing plan to promote your property in the best possible way.
• Produce and erect on-site signage.
• Produce professionally designed brochures.
• Upload online advertisements to multiple websites.
• Notify local residents in the immediate & surrounding areas.
• Display a digital advertisement at our agency.
• Inform our extensive network of buyer advocates of your listing.
• Advise our REMAX Global network of your listing and update social media platforms.
Buyer management
We’ll never let a potential buyer get away because we’re available 7 days a week.
We will:
Promptly register, qualify and follow up all enquiries on your property.
• Welcome buyers to your home, highlighting its benefits and features, as well as those of the local area.
• Clarify any potential buyer’s level of suitability to purchase your property via our qualification process.
• Immediately follow up every buyer who inspects your home to guage their interest and obtain feedback.
• Communicate all feedback, enquiries and interest to you promptly, so you know how things are progressing at all stages.
Offers and Negotiation
We strive for the best possible outcome using our superior negotiation skills and comprehensive experience.
We will:
Encourage all genuine buyers to formalise their interest in writing, declaring the three key factors in negotiations – price, conditions and settlement terms.
• Create competition by notifying all buyers who have inspected your home that an offer has been received and encourage them to do the same.
Offer acceptance and contract management
When you are completely satisfied, we’ll guide you through completing the necessary paperwork to formalise the sale.
We will:
Forward all documentation to you and your nominated solicitor.
• Expertly oversee the progress of the contract, attending all inspections and keeping you fully informed.
• Continue to actively promote your property and respond to all enquiries until the sale becomes unconditional.
Sold and Settled
Congratulations! We’ll love reaching this milestone in our partnership with you.
We will:
Notify you immediately once all terms and conditions are met because your property is now SOLD!
• Proudly place a SOLD sticker on the sign and update all advertising.
• Prepare for settlement and assist with arrangements for the final handover.
Entrust your home to the industry leaders
Specialist Selling Agents
All agents within our company are fully licensed and have a minimum of 10 years’ experience specialising in the sale of residential properties across Brisbane.
We always act in your best interest
As established and well-respected agents, we look beyond the quick sale and focus on achieving the best possible result for you, our client.
Exclusive service
We’re not about signing the most number of listings. We’re about giving exceptional service to each and every client. We deliberately cap the number of properties that our team can exclusively sell at any one time. This ensures you receive the highest level of personal and responsive service.
Guaranteed results
Our professionalism, experience and approach have consistently delivered results that are unrivalled in the industry. We back this up by our 100% satisfaction guarantee.
Communication is key
We pride ourselves on our friendly and approachable nature. We are available to you 24 hours a day, 7 days a week. We will keep you updated every step of the way.
A team of experts at your side
With REMAX, you’ve got an entire team of experienced property specialists and industry experts ensuring you to achieve the best outcome possible.